Book Summary
Many people are not satisfied with their lives. They usually find it difficult keeping up with their marriages and offices and feel stuck. In the result, they stuck themselves in unhealthy activities such as alcohol consumption, drugs, and all kinds of other unhealthy stuff. No matter what, they continually fall into the streams of emptiness and negative emotions. The real thing is that they have not even sorted out the real interest. They have not discovered their passion yet. Jack Zufelt, the author of The DNA of Success, wants to say that the key to happiness is actually finding out the purpose of your life.
Core Concepts
- Core Desires: These are the driving forces behind authentic fulfillment. Once known, they are a powerful source of motivation that never falters.
- The Conquering Force: Zufelt describes how individuals don’t require motivation—they need to connect with the unstoppable force that arises when you’re working towards something you deeply care about.
- Mentally Retarded Motivators: He disapproves of typical motivational techniques such as affirmations, visualizations, and goal setting as failing unless they are based on primary desires.
- Success is Natural: Success is a natural consequence when your efforts are driven by genuine desires.
- Finding and respecting your innermost desires is far superior to pursuing outward measurements of achievement.
- Your old-school motivational devices will sound hollow or contrived if they’re not based on your authentic enthusiasm.
Novel Details:
| Title | The DNA of Success |
| Author | Jack Zufelt |
| Publishing Date | December 1, 1975 |
| Genre | Nonfiction, Business |
| Rating | 4/5 |
FAQs:
The DNA of Success offers a fresh take on success at both the personal and professional levels by looking to inner desires, not conventional motivation strategies. According to Zufelt, the secret to sustainable success is realizing your “core desires”—what you really want, not what you think you ought to want.
Finding and respecting your innermost desires is far superior to pursuing outward measurements of achievement.
Your old-school motivational devices will sound hollow or contrived if they’re not based on your authentic enthusiasm.
